Salisbury Ma Fire Update Huge Fire Near Atlantic Avenue Leads To Black Smoke Across City Visuals Emerge

A large fire erupted at a building on Atlantic Avenue in Salisbury, Massachusetts on Friday evening. Dense, black smoke from the fire was visible across the city of Salisbury. According to New England Fire Wire, the fire is fifth alarm.

According to the latest update from the Salisbury Fire Department, via police scanner reports, the fire is fourth alarm now. NBC10 Boston reports that the South Hampton Fire-Rescue is also responding to the incident.

Here's a video of the fire response shared by local resident Jason Builder. It shows multiple fire engines at the scene.

Here's another video of the blaze shared by local resident Mark Roberge. It shows locals gathered around the building as flames razed what appears to be a a residential area.

It is unclear if anyone was injured. So far. the Salisbury Fire Department has not issued an update in the incident.

Shamik is a journalist covering the United States for Hindustan Times. He has more than four years of experience reporting on US politics, sports, and major breaking stories across fast-moving cycles. He previously worked at Times Now and Sportskeeda, building strong newsroom instincts and digital storytelling skills. At HT.com, he focuses on day-to-day coverage of US political developments while also handling high-impact stories that demand speed, accuracy, clarity, and context under pressure. Shamik has extensive experience covering NFL game days over the past two years, coordinating live updates, analysis, and explainers. He is particularly drawn to large news moments such as US elections and the Super Bowl, where he thrives at the news desk working alongside the team. He holds degrees in Media Studies from Jamia Millia Islamia and English Literature from Jadavpur University. Before entering journalism, he briefly worked in digital marketing and political consultancy roles. Currently a Senior Content Producer at HT Digital, he is driven by curiosity, discipline, and a constant desire to explore new and obscure topics. Outside work, he enjoys reading, films, sports, and learning continuously.Read More