An Indore roadside vendor’s decision to sell kulfi in winter offers a smart business lesson. Social media user Pratham shared that the vendor gets 250-300 hot milk customers daily in winter, but expects only 20-30 in summer. By selling 5-10 kulfis daily now, he is building awareness before summer. His strategy: “Use today’s customers to build tomorrow’s revenue.”
According to the Indore vendor, his hot milk business performs particularly well during winter. (Istock- Representative images)
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